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Business School to give businesses a creative boost at Venturefest Yorkshire

Entrepreneurs and business managers visiting Venturefest Yorkshire on 16 February will learn why the apparently simply decision in the 1960s to sell the four finger Kit-Kat as a two finger bar demonstrates the immense power that creativity and innovation has in successful businesses.

In an exclusive free presentation, York St John Business School is giving entrepreneurs and business managers the opportunity to learn how to harness creativity and innovation to help their organisations thrive in today’s challenging economic climate. Delegates will also find out practical information about how they can access local business incubators provided by Science City York and hear about their success stories.

York St John Business School’s senior lecturer in marketing Keith Brighty will deliver the presentation with York Press Business Awards 2010 finalist Dario Grandich of Snapshot Media, a rapidly growing web business which grew from a spare room enterprise to a company with an international client base in just 12 months.

"When you’re running a business, it is easy to overlook the simple things that can make a massive difference," says Keith. "Learning how to foster a spirit of creativity and innovation and build this into your day to day thinking will deliver outstanding results. And knowing where to go for high quality support locally is extremely useful knowledge to have – that’s why we’re thrilled to have this opportunity to speak at Venturefest."

Keith will explain what innovation and creativity means in a business context and highlight how York Science City’s business incubators give entrepreneurs the right balance of academic and corporate support to help them transform their ideas into tangible business success. Dario Grandich, sales director of Snapshot Media, will speak about the support his organisation has received and how he thinks other entrepreneurs can benefit.

"The idea of selling the traditional Kit Kat in a half size is a perfect example of how creativity works," adds Keith. "Rowntrees – as they were – were able to enter a whole new market to compete with biscuit brands by cutting the size from four to two bars. Often innovations, such as this, appear obvious with hindsight but are only able to flourish in a supportive environment.

"Many established organisations find this new way of thinking is best achieved by bringing in somebody new on a short term basis which is where Knowledge Transfer Partnerships (KTPs) come in. The KTP programme enables suitable businesses to appoint a graduate ‘associate’ on a project basis so they can benefit from fresh ideas and the latest academic thinking – and grants are available to help businesses fund this too."

Keith and his colleagues from York St John Business School will be on hand at Venturefest to help delegates find out more about how KTPs work and how their organisations can benefit.

For further press information please contact Karen Nixon at The Partners Group on T: 01904 610077 or E: karen@partners-group.co.uk or Amy Hall, PR & Communications Officer on T: 01904 876466 or E: a.hall@yorksj.ac.uk


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