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Business boot camp kicks off at York St John Business School

While the region’s businesses start gearing up for the Easter break, ten fledgling Yorkshire companies are being put through their paces this week at a business 'boot camp' run by York St John Business School.

The Acorns Plus programme is a fully funded, week-long intensive course for start-up businesses, designed to give new entrepreneurs an overview of key areas including strategic planning, securing and managing finance, sales, administration, legalities, marketing and networking.

Course co-ordinator, Irma Gomez, explains: "The programme combines talks from external speakers who are all experts in their field with practical workshops and 'real life' experiences from other business owners. 

"At the end of the week, each entrepreneur will have a good grounding in the areas that are key to getting a business off the ground, as well as market analysis, networking experience, a communications plan and a clear idea of where they go from here.

"This year we are also introducing a monthly 'refresher' once the course is over, where some of our experts will return to see how the entrepreneurs are progressing with the areas they have worked on during the programme and help them stay on track."

The Acorns programme, now in its sixth year, has proved a huge success with young businesses from all over the region.  Former 'acorn' and owner of United by Design firm, Owen Turner, will return to the university this week to talk about his experiences of setting up and growing a business.  He says the course is invaluable for a business in its early stages:

"Being in business can be lonely, and meeting other people who are in the same boat is incredibly valuable," he says. "I'm still in touch with the people I met on the course three years ago, and we still meet regularly to bounce ideas around and share our experiences, challenges and successes. You can't put a price on that kind of support."

Business School Dean Jackie Mathers says she's pleased to see recent York St John University graduates on this year's programme. "It's fantastic to see some of our graduates taking the option of setting up in business and great that we can offer them this support at the crucial early stages.

"Our aim is to see those young people come back to share their experiences and successes with entrepreneurs in future years."

For further press information please contact Karen Nixon at The Partners Group on T: 01904 610077 or E: karen@partners-group.co.uk or Amy Hall, PR & Communications Officer on T: 01904 876466 or E: a.hall@yorksj.ac.uk


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