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Roger Steare at York St John Business School

Purpose and belonging – the new boardroom bywords

Roger Steare at York St JohnOver 80 attendees from four regional Councils, the NHS, Police, businesses,
professionals and academics joined Big Ideas Collective Associate Professor
Roger Steare on 6th October at York St John University’s Dianne Willcocks
Lecture Theatre for his talk on leadership, culture and ethics - business as if
people really matter.

There to find out more about the push for bettering thinking around sustainable
business, Roger’s research is based upon his ethicability ® Moral DNA Test.

Supported by PricewaterhouseCoopers (PwC) and The TimesOnline, over 40,000
people in 160 countries have so far taken the test that seeks to understand our moral
DNA: the way in which we take and make decisions and interestingly how this shifts
between ages, sexes and business sectors.

Based on Roger’s research and launched simultaneously on the night by Roger and
PwC in London, PwC’s paper ‘Trust: the behavioural challenge’ sees how big
business must make the argument for change. Roger wants us to re-set our moral
compass creating profitable corporates that care and strong, sustainable businesses
for the long-term.

Take the ethicability ® Moral DNA Test at http://www.ethicability.org/ to learn more
about your moral DNA and read the PwC paper ‘Trust: the behavioural
challenge’ at http://www.thebigideascollective.com/

Picture shows: Professor Roger Steare with his audience at York St John University.

For further press information please contact Jacky Fitt & Ned Hoste at The Big Ideas Collective on T: 0845 643 1656 or E: jacky@thebigideascollective.com, ned@thebigideascollective.com or Amy Hey, PR & Communications Officer, on T: 01904 876466 or E: a.hey@yorksj.ac.uk