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Not a pint sized industry anymore: Supporting Scottish small- medium sized breweries reach international markets... one pint at a time!

Wednesday 4 May 2016 - Technology Innovation Centre, University of Strathclyde

Dr Nadine Waehning, Lecturer in Marketing at York St John Business School alongside Dr Maria Karampela, Lecturer in Marketing, University of Strathclyde will present their recent research on the advantages of exporting for SMEs and how these could benefit from differentiation strategies on international business.

The event will also include guest talks from exporting & industry experts as well as from other brewers that have successfully expanded internationally. Delegates will be encouraged to share their own experiences and challenges faced in the expansion of their business during a roundtable discussion.

This event has been organised by Dr Nadine Waehning and Maria Karampela in support of the local business community.

You can view the event on the University of Strathclyde website here

To register for the event, or to express your interest to participate in the research project, please contact Dr Nadine Waehning at n.waehning@yorksj.ac.uk